What is the benefit of social media marketing?

social media marketing offers many ways to generate these links for little or no cost – articles, social media sites and blogs are just a few examples. Social bookmarking is another.

With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud” to your website. The tag cloud contains the tags you have created and directs users to the bookmarks you have saved for that tag.

For more details http://www.readyourarticles.com/Art/386/…

3 thoughts on “What is the benefit of social media marketing?

  1. social media marketing offers many ways to generate these links for little or no cost – articles, social media sites and blogs are just a few examples. Social bookmarking is another.

    With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud” to your website. The tag cloud contains the tags you have created and directs users to the bookmarks you have saved for that tag.

    For more details http://www.readyourarticles.com/Art/386/265/Social-Media-Marketing-With-Social-Bookmarking-Sites-Build-Links-For-Free.html

  2. Here are some basic benefits:

    Little to no start-up cost.
    Little to no ongoing cost.
    Easy to use.
    Easy to change/update.
    Easy to customize.
    Easy to share.
    Allows “customers” to generate content that can be evaluated for best practices/strategies.
    Probability of user frequency (at least for FB, Twitter and LinkedIn.)
    Low cost of advertising.
    Geo-targted advertising.

    Measurability (basic – see below – there are software developers with programs that profess to “quantify” social media conversations – haven’t used it…):

    Number of Facebook Friends (general)
    Number of Twitter Followers (general)
    Number of LinkedIn Connections
    Number of YouTube Videos
    Number of YouTube page views
    Number of Blog Followers
    Number of Blog Page Views.
    Number of Blog Comments.
    Number of Facebook Friends (by a certain date/time, after an event.)
    Number of Twitter Followers (by a certain date/time, after an event.)
    Search results/page rank/quality score of social media sites.
    Number of offline actions/redemptions per social media platform (i.e. print & present, etc.)

  3. Social media marketing refers to the process of gaining traffic or attention through social media sites.

    Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

  4. social media marketing is a must for small business companies.
    Since not everyone can afford high advertising cost, it is very important to go in social sites and advertise yourself.. It not just promotion, but becoming member of conversations and giving some info to people.
    you can reach to many people with few tweets and shares

    Try out some good social media marketing tools, like https://linkhello.com/ ?( i think its totally free) or http://ping.fm

  5. The best advertisement possible is word of mouth. If a business offers a great service and someone mentions it to a friend, another potential client has been born. With social media, these simple interactions are magnified. This increases business greatly.

  6. Social media is a great way to connect with other businesses if you have one yourself. Social media is paving way of how advertising and word of mouth use to be. Now, it’s a different platform. The days of direct mail are starting to fade. It’s all about engaging and being able to connect with your customers.

  7. How Much Do You Need To Know? When it comes to social media marketing, believe it or not, some people still need to be convinced it serves a purpose. The great advantage of social networks to marketing is their tendency to propagate information virally. But social networks are not for everybody… social media consultant

  8. Social media marketing as the name states it is a way of marketing such market products and services through the use of the social media sites. In this manner entrepreneurs can and would attract potential clients and customers and thus increase the number of their sales.

    It is a form of online website that allows individuals to communicate and interact with other individuals. Through social media you can send public or private messages, engage in real-time conversation, share photos and videos, and keep others informed about what they are doing at any specific period in time.

  9. If you are searching for effective as well as an inexpensive way to promote your business, products and services, then social media can be an ideal platform for you. It is a free way to stay connected with your potential clients.

  10. The basic benefit of social media marketing is to get brand reputation for any website on social media sites like Facebook, Twitter etc.

  11. Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1]

    Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.[2] When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in ‘earned media’ rather than ‘paid media’.[4]
    Social networking websites

    Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.[5]

    Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[5]

    Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[5]

    Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
    Mobile phones

    Mobile phone usage has also become beneficial for social media marketing. Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones.
    Engagement

    In the context of the social web, engagement means that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or an idea somewhere along the business’s path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing.[6]
    Campaigns

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